Determining sales price?

That sounds like a good strategy. I do the same. The one thing I dislike in ads is when someone states what they PAID for an item. It's ok to list the options to show possible additional value relative to similar items (IF those options have meaning to you), but no one really cares what anyone paid for an item. The only thing that matters is what buyers feel that item is worth today, or as my dad used to say "things are only worth what someone is willing to pay". If an item gets little to no interest at a given price, the only thing you can do is lower the price or decide to keep it. I will say I have lost money on virtually everything I have ever sold in my life (67 years). Those who claim an item "holds (or goes up) in value" are usually the ones in the business of selling said item(s) and have a vested interest to lie.
 
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How does one go about determining how much an item is worth that they would like to sell?
In my opinion you are competing against the well-known airgun shops who sell "used" as well as ebay. Take a look at the competition, see what they are asking, figure in their shipping costs and any other fees or taxers they may charge and go from there.
 
That sounds like a good strategy. I do the same. The one thing I dislike in ads is when someone states what they PAID for an item. It's ok to list the options to show possible additional value relative to similar items (IF those options have meaning to you), but no one really cares what anyone paid for an item. The only thing that matters is what buyers feel that item is worth today, or as my dad used to say "things are only worth what someone is willing to pay". If an item gets little to no interest at a given price, the only thing you can do is lower the price or decide to keep it. I will say I have lost money on virtually everything I have ever sold in my life (67 years). Those who claim an item "holds (or goes up) in value" are usually the ones in the business of selling said item(s) and have a vested interest to lie.
I think it’s prudent to list retail so a buyer / newbie can get an idea of how much they are saving.
 
I don’t put much stock in what guys are selling guns for. I also don’t put much stock in looking at adds marked sold. Reason? You don’t know what the actual price was that the buyer and seller settled on. When I sell, I ask exactly what I would pay for the used, unable to physically inspect gun. My guns sell fast because the price is exactly where it should be. I never received a lowball offer ever and so far I haven’t made any enemies over a gun sale.
 
Although I've been buying, selling and trading hundreds of used airguns for close to a half century, both long-distance and face to face, there are simply to many variables to provide anything but a mix of opinion(s) and speculation(s). The current state of the economy doesn't help, nor does cyberspace.

I will say this, though. In having more success selling more guns than any other table holders at the last two shows and last two swap-and-shops, the key to selling success is attractive prices. Folks are very tight-fisted these days, for good reason(s)! Hoping to get top dollar is to some degree hopeless now.
 
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I think it’s prudent to list retail so a buyer / newbie can get an idea of how much they are saving.
I think it's prudent for the buyer to do his/her own research on a gun they are interested in buying. You can provide a price from one vendor, they can search and find a lower price someone else, or they may not like that seller. How about a little effort on the part of the buyer?
 
I have only sold one airgun but a lot of powder burners. I research what is available and asking prices and usually price mine a bit lower. I want to be the one buyers look at. I also consider new prices for what I am selling as when I am buying something used I expect to save at least 25% so I price my used stuff pretty reasonable. Otherwise I would just buy new
 
I think it's prudent for the buyer to do his/her own research on a gun they are interested in buying. You can provide a price from one vendor, they can search and find a lower price someone else, or they may not like that seller. How about a little effort on the part of the buyer?
After scouring Cyberspace for the best price on a brand-new equivalent of a gun I'm selling, I often state, "The best price I found in Cyberspace was" (insert price here). When a prospect confirms it true, it establishes a seller's credibility. A fair price closes the sale.
 
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