why is there so little talk about Air Arms?Are they that much of a underdog or

They're great, accurate and dependable from I've seen. Lacking in innovation perhaps would be my observation.

There quality is very well established ... There product line has been been very consistent for years outside a few models mentioned above.

By in large there very traditional looking guns, deep bluing on metal parts and wood stocks. LW barreled all around too.

The factory is slow to change .. or simply don't wish too ? Took AA a long time to offer a Regulated 500 series rifle. Gone are the proprietary RH or LH stocks going Ambi instead.



As to the "Why For" we read so little in recent years .... MARKETING in not chasing new customers .... DESIGN is not changing to stay in step or on pace with what other manufacturers are doing. So trendy they are NOT !! Now years ago AA did some really outstanding design work that for its time was very cutting edge TRICK !!

The Spring gun community got the very unique Under cocking PROSPORT and the PCP community the EV-2 among other less notable models.



In a modern world where one can very easily SELL the Sizzle & Smell of a Steak ahead of it being served the air gun markets react similar and AA sits in its self made comfort zone manufacturing QUALITY air guns for customers who want more traditional designs and knowing what they buy today will holdup the test of time years down the road.

Do we wish AA made a Regulated / Bottle / Carbine length sporter with full spec 16mm barrel and a screw on LDC ? Likely YES !!



It is what it is and you can't fault AA for knowing there Lane and staying in it at very high level of QC while offering beautiful air guns.



JMO ...

Scott S

I’m on my third. 1st was an older 1st Gen .22 S510. Sold it to get a Galahad in .22. Sold it and when the Gen 2 S500’s were released, I got one in .177 and currently shooting it in HFT. Love the brand.

Models offered by manufacturers can pigeon-hole a company in the market. My first impression of Air Arms came via their reputation for the TX200 springer. One beautifully blued gun with a beautiful stock, even the Birch stock isn't ugly. My fist thoughts of Air Arms would not be a pcp; in the past not their strength in my opinion. Their more recent pcps may be great. An example-for a BR rifle, I would think of Thomas, RAW, or simular manufacturers depending on performance to price point flexibility. No doubt in my mind AA would like to expand their market foorprint. Yes, I do own a TX200, a great springer.

I have owned 2, still own 1 a S510 in .22 cal. The reason they don'r get a lot of chatter is because they are not "the next best thing". What they are is a dependable, consistent, and very accurate air gun. I've jumped on a lot of other bandwagons, but the ole AA 510 is the champ. No fluff, no mega super fps,,fpe. They just do the job and do it quite well. I can take it out today and it will still impress me with the precision and refined workmanship. There, my 2 cents worth............over and out.

Herb

I recently got my first Air Arms and it is exquisite. Kind of a traditional company (until the Galahad and S510 Tactical). They build everything in house and their craftsmanship and accuracy is top notch.



https://youtu.be/-D6eO6nhvxM



-Michael

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Not “everything” is built in house. They use LW barrels, and Minnelli stocks. Along with other manufacturers also. They do however built quality guns. My tx200HC with beech stock will be a gun that I can hand down to my kids and grandkids over and over. 

Didnt know there was "so little talk about AA". I hear and read a lot about AA, and the majority is very good!!! Now if your looking for the latest high tech, one of a kind, no body has one like it, type of gun then your looking at the wrong company. There products are time tested, superior quality, stick with what works best type of company. I was never the type of person to have the newest and latest and best availiable....because I never wanted to be the guinea pig that has to sort out all the problems that come with being the newest. I have owned numerous brand name quality spring guns over the past 40 years and found the AA models to be the best in quality, design and ease of service. I am guessing your research has been for the latest, newest and unique air rifles. Ifvyou look for time tested, quality, top performing you will see more AA gun information. 

I have owned 3 air arms guns and they were great and should never have parted with them. They don’t do a lot over .177 and .22 and I don’t ever see much about.25 or .30 so that may be why. I was lucky enough to meet Claire at the last PA cup and she is such a special lady. She told me her and her sisters own the company. 

Oh... My... Goodness Motorhead! You hit the nail on the head! If they offered a bottle gun I would (probably) be first in line. Performance, fit, and finish are something to be chased after. I have been seeking an ultimate (per my wants) .177 but shot count is the only factor that rules AA out. 

I agree with everything stated above. I would also argue that the lack of power and adjustability limits their market share in the USA a bit too. My wife has an S510 Ultimate Sporter. It is as accurate as anything out there, absolutely beautiful and so far, very reliable. 

Stoti

I was first introduced to Air Arms in the mid to late 80s starting with the Shamal (PCP) and Daystates in Field Target Matches. Air Arms has always produced very fine air guns and I'm still the proud owner of the 410E in .177 and the TX200 in .177 as well. I sold my Air Arms 410E in .22 caliber and that's one that I should have kept, oh well nuff said.

Air Arms has their EV 2 that has ruled field target forever in England (Jack Harris, Andy Calpin, etc being World Champs and won every trophy known to FT). The EV 2 is no more, and their XTI 50, which all the FT Gods had a hand in the design of it, working with Claire West and the guys in R and D, will be a straight out of the box FT shooting machine. I had my hands on the first prototype at Worlds 2019 in England, and it was awesome. I wish I could get my hands on one. It was delayed like everything due to covid and has yet to hit the market, but will shortly. Their MPR 500 still in production is a great rifle and the no longer produced FTP 900 was a shooter. There are too many awesome choices for us to choose from.

I agree with most everything said - very high build quality, accurate, reliable, beautiful. Probably the single best word I can think of to describe AA is TRADITIONAL.

Seems to me they missed the mark a little bit with their recent or upcoming launch of the S510T Tactical - NO Bottle! They are seeming to step away from tradition a little bit, but not willing to step too far.

I would love to see a wood stocked S510 with a bottle. I think that such a gun might compete well against the Crowns and Wolverines. Oh, and dump a little more tradition and install a male Foster fitting instead of the T-Lock filler.

I went from a Pulsar to an air arms S510 to compete in Field Target and airgun silhouette. I wanted to try a "traditional" configured rifle as I started competing with a bull pup and was/am curious what I might be capable to achieve with a conventional configuration 

My good friend, George, shot an air arms s510 in .22 for our multiple ground squirrel and turkey hunts - 2018 to 2021. I'd under estimate that he killed over 500 squirrels and 5 + turkeys with that rifle. During Covid, I was on 50% furlough and shot squirrels every day for those 8 months. He was extremely deadly with the air arms, as he was retired and we were hunting almost every day then. He impressed me with shots that I still think are impossible. He was so good, I named my new hunting dog "George" . 

George the dog is a killer and so was George the man, with that rifle. We competed in 10 meter rifle, him shooting that same .22 dialed back and me shooting a Air arms S200 in. 177. I won the overall 4 years the last few years, but he won 2 years as well. 

Those guns can shoot, they are pretty and are worth what the factory charges. 

I've been a fan of AA since I got a Pro Sport a few years ago. An s510 and an Ultimate Sporter in .25 (won here on AN!) soon followed. Build quality and design are superb, especially if you like traditional-looking rifles. I'm just not into tactical or big bottles where rifles are concerned--that's just my own weird prejudice. I also don't require a big shot count, given the kind of shooting I do. 

AA rifles remind me of--to mention another English company--Hardy fly reels, a name fly fishers out there will recognize. Great build quality, and basic, straightforward design.

Great guns but behind the times with PCP's as far as performance imo. Underpowered yet accuracy was always good on all of them. I've owned a few including the Galahad that I think was my favorite of all of them. The one thing I've noticed with most all of them was how easily they rust, neverending battle to save the weak finish on them. They do make excellent piston guns such as the TX200, probably one of my favorites.

I believe, being a British company , they became complacent. Heavy, low powered. Accuracy and build quality beyond reproach. Lately they are trying to reenter the modern market. British are famous for tradition and there is likely hesitancy within the management to change much if anything.

They will have their niche with the " tradionalists". Yet, to survive and prosper, modernization is necessary.

This is just my opinion.

AND NO you don't hear much on here about them. That is because they are not constantly broke down or being tweaked for accuracy. They shoot accurately EVERY TIME you pick them up.