Coming from a long range firearm shooting background, there is another factor I'd mention. Some articles have noted (correctly in my experience because I've seen it in a few scopes) that a RETICLE may not be perfectly level with the TRACKING MECHANISM of a scope. It may seem like that would never happen, and it shouldn't happen (with either a good scope or a "great scope"), but it does happen. If you have a scope that has such an error, then VISIBLY leveling reticle to bore is fine. For the zero distance. Once you start using the click to zero method for shooting at longer distances (cranking elevation into the turret) , if the above error in scope construction is present, you would also be moving OFF VERTICAL as you click in elevation, and increasingly so with longer distances. This can be extremely frustrating when it happens because until it is recognized it is easily confused with windage error and can make consistent shooting at longer ranges more difficult. For my past long range firearm shooting using high quality scopes (assumed to have reliable scope tracking), I always tested this by shooting at zero distance with elevation cranked both way up, back to zero, and then way down and watching for the shots to move ONLY up and down with no lateral movement. Obviously this is best done on a calm day but staying at zero distance means a low value wind wouldn't effect the test in such a major way. Still, dead calm is better and indoors is the best. If you do this and see the line of shots angled in either direction from the vertical as you click up and down then you KNOW tracking direction doesn't match reticle angle. The only way to correct this in my undertanding is to replace the scope. Problem is, the next one might have some degree of the same error. Or might not. That can get expensive. I've seen this problem with Leupold. I've seen it with Nightforce. I have not used any Steiner or Swarovski or even Kahles scopes so I can't say that it does or does not happen with those brands. But I bet it does, unless each scope is hand made and individually tested for this before leaving the production site.