Okay, I've read into this. Some thought it was weird but I understand the whole concept of what's going on. This relates to firearms say your a "B" brand distributor. The dealer I knew said that if he could pay "B" back in the inventory he received in say 3 months it was only 70% of the original cost. So he'd sell at dealer price just to move the inventory faster. A lot of dealers hated this gun. But as the end user I liked the money savings.
Second example: custom knife making. I can make a knife that is completely the same as another gentleman. Same steel, heat treat and materials the only difference is the name stamped on the side. The difference is 1500 dollars. In fact he spends less time in the shop making the same thing.
The retail world is a strange and interest place. A lot of things go on behind the scenes that we don't know about. Maybe the retailer discounted his price to make room for a new line of items and in the airgun world wow. Things change over night.
Dave