Long or short range and why???

I get that everyone wants all the power they and get out of there air guns but one thing I don't get is everyone wanting to shoot 100+ yards to take big game like deer. I got into Airguns for the challenge of getting the animal close like with archery and got off powder burnners because it was just point click bang. 50-200yards no real fun left in it. So why is everyone trying to keep up with powder burnners.. (not trying to start anything just curious)