I wish FX to learn from Apple

FX is a great company with great products which are at least 5 years ahead of it's competitors. It's very like an Apple in Airgun industry. 

However, from what I observed in the past months, FX can improve in the following area:

1 Supply chain 

Why it takes so long to deliver the product? 

2 Product marketing

Some products/concepts are very good, but why can't you hold the announcement till you can deliver? Your competitors are learning/coping from you. 

Also, why your website doesn't have the latest information? for example, Wildcat MK 2 has been announced for several weeks, there is still no information in the official website. 

3 Public relationship

I would like to hear the first hand information directly from FX representative (like John), not from third party. 
 
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All valid points, and FX should listen. 

My take: "FX Airguns" is certainly on the forefront of the airgun industry in innovation and diversity of product offerings. I think they are genuinely listening to their customers, the airgun forums, and the experts in the field (Ted, Yrrah, Matt. etc.) FX incorporated many suggestions into their products besides their own inventions and revolutionary developments.

The establishment of the "FX USA" service/distribution center staffed with top people in the industry was a very welcomed and long-overdue first step in meeting the customers' expectation when it comes to product service and distribution. However FX is still lagging in informing the public (i.e. potential customers) and grossly lagging in timely product delivery. The level of excitement for innovative FX products even a year or more after their first advertised release date remains high (i.e. Impact and Crown) partly due to a lack of real innovation from their competitors in the high end of the market. The lower and mid-end of the market has certainly seen a lot of innovation and an explosion of new product offerings in the recent couple of years (Hatsan, Crosman, Ataman, etc).

With the "FX USA" setup the potential for a bottleneck, which was mainly at AOA (the former sole-importer) seems to have been removed at least as far as distribution and service follow-ups are concerned. It may be avisable that "FX Airguns" give to "FX USA" more autonomy about taking a pro-active approach in meeting customer expectations (in the USA). However, this will only be possible if FX Airguns focuses more on the points outlined above by "flyingtiger" in addressing supply chain, marketing/public relationship (i.e. managing customer expectations). 

FX and its leaders are of course an airgun company primarily focused on what they love and enjoy and understand the most: Airguns. But their extremely innovative, high quality and popular products created monster-sized customer expectations which are not being met by the currently FX devoted resources. If you create a "monster"....you need to feed it! 

So as much FX Airguns loves to focus on the (fun) technical/development aspects of the business (as any airgun-enthusiast would), they also have a responsibility to attend to the less glamorous aspects of the business: meeting the highteened customer demand/expectations. In this aspect, "flyingtiger" is also right with the comparison to Apple and Apple's often hard to acquire products.
 
I believe FX can do what it wants in the market place. They are the "IPhone" of the air gun industries but I believe they still need to get their act together though to support such a fine line of guns before they lose prospective customers from lack of customer service. I'm still seeing and have experienced the "phones unanswered" and "no return calls". Pity.. I believe they should've had that ironed out by now. Hopefully before too long they will get it together. I really love their guns, have two now and waiting on a third to be shipped. They have a HUGE fan base and I just hope eventually they will get treated with the respect they deserve.
Jimmy
 
Don't really think we should be concerned about FX's ability to market; they have a great market share of the US market. Even though we are experiencing all the problems that flyingtiger has posted about, FX is steaming forward. Personally I've stayed away form the FX's most recent offerings (past 3 years) because of negative information in this forum and cost, instead I chose to purchase Russian made PCPs based on their performance (lack of problems) and savings; I'm very satisfied to date with performance.

Beach-gunner
Dennis
 
I don't think it going to be long before you start seeking the Dreamline, I looks like the streamline in a new dress. With the new x-twist barrel. This isn't a new idea for Fx. Look at the Royal family, you got the 300,400,500,boss,bobcat, and with a small spin Verminator arrow barrel on them too. All there parts interchange. Building the pre dream. If you have a bobcat call down to AOA they sell ya arrow barrel for it. $260. Fx is just making it easy like Legos. The one thing I'm having a hard time understanding. Who wants to take a gun that all dialed in, scope,pellet regulator, tranfer port setting, hammer spring etc. Then change the caliber and start over. I dont speak for any body else. I like my guns spot on period.