There are many risks involved in innovation, no doubt. In tech, we figured out a way to somewhat minimize the "demand risk" by using crowd funding campaigns. Not only its a way to raise the capital, but also a great method to market and get customer feedback.
Wondering if the same concept could apply to airgun innovation. Say it takes Crossman $200K to start production of a new model (totally made up number). Lets pretend its "Discovery Indy" - moderated Disco with an on-board pump (again, totally fictitious example). And say a profit point is estimated to be at $600. It is unclear if such gun would be a great success with scores of former springer guys converting to PCP, or a total disappointment. Why not kick-start it? If 1000 pre-orders come in, that's a) - the signal that the idea is good, and b) - dollars to make it happen, if the number is 100 - that's a different signal, and the actual costly work could be avoided.
Does this make any sense to you guys? In this vein, would you fund a kick-started airgun, and what would be the features that would 'encourage' you to do so?
Wondering if the same concept could apply to airgun innovation. Say it takes Crossman $200K to start production of a new model (totally made up number). Lets pretend its "Discovery Indy" - moderated Disco with an on-board pump (again, totally fictitious example). And say a profit point is estimated to be at $600. It is unclear if such gun would be a great success with scores of former springer guys converting to PCP, or a total disappointment. Why not kick-start it? If 1000 pre-orders come in, that's a) - the signal that the idea is good, and b) - dollars to make it happen, if the number is 100 - that's a different signal, and the actual costly work could be avoided.
Does this make any sense to you guys? In this vein, would you fund a kick-started airgun, and what would be the features that would 'encourage' you to do so?