This would apply to a manufacturer wanting to emphasize their quality and reputation for integrity.
it would be nice to see dealers / retailers drop the .99 price suffix. Differentiate and stand behind your product, not needing to psych out the customer. Add $0.02 more and stress your integrity. I’m adding my $0.02. Yes, I know, they’re busy adding to the dollar vs cents right now but the theory seems right to me at least.
it would be nice to see dealers / retailers drop the .99 price suffix. Differentiate and stand behind your product, not needing to psych out the customer. Add $0.02 more and stress your integrity. I’m adding my $0.02. Yes, I know, they’re busy adding to the dollar vs cents right now but the theory seems right to me at least.