Element scopes are bad, just marketing.
Element scopes are good... you can always get a bad scope... even a bad March or Sightron can show up... or perhaps a lens coating failed for some reason. Look at their warranty.... if they were bad they would be out of business quickly.
PLATINUM LIFETIME WARRANTY
As shooters, we know that there is nothing worse than being let down by your equipment. We have made every effort to build a rugged, reliable product that will not break under any normal circumstances, and have implemented some of the strictest quality control measures in the industry. However, we know that things can go wrong, and that’s why we stand behind our Platinum Lifetime Warranty. This includes lifetime cover for any products damaged through normal use, and requires no registration, proof of purchase or transfer. If you have a problem, we will fix it. It’s that easy!
All our rifle scopes & accessories are covered by the Platinum Lifetime Warranty, with the exception of electronic components in our electro-optics products (HYPR-7 & Rangefinders). *The Platinum Lifetime Warranty does not cover loss, theft, deliberate damage or cosmetic damage that does not hinder the performance of the product.
https://element-optics.com/warranty/ Element has a few different price point categories (lines of scopes) low end to high end, and generally each fits the market at the suitable price point... BUT, quality assurance can be a problem for any company.
The cheaper the product is generally means the less quality assurance check points it goes through and or the cheaper the labor pool / production market and materials used or all three.... there are of course plenty of people who think spending more on a thing guarantees better quality but this is not always true. The trick is finding what works for you (meets your needs and expectations) at the right price point.
I don't buy cheap airguns, not because they are bad... i just want a certain level of quality control and warranty to back up my purchase. Same with scopes. Elements warranty is stellar.