I saw it last night and I though it was a heartfelt presentation. Matt and Ted are a couple of guys who appear believable and the group of people they've assembled for this venture..well, you can't argue about their knowledge about all things related to our sport. One thing you can count on, with those two guys as the faces of the company, Element Optics will automatically draw a following. Having said that, their long term success will come down to the product, the quality, the service and the price point. I wish them well.
Glenn in Texas
PS- I noticed UA had a few models on their website already