Need new scope help..

This scope has caught my eye http://www.hawkeoptics.com/sidewinder-6-24x56-20x-mil-dot.html . I really like the reticle , big locking turrets,side focus wheel,and especially the 20xmildot. thing is I cant tell if its on the market. There is a 16xmildot version, and a SR pro reticle (that im not a fan of), but nobody seems to have it. And more importantly its Expensive and heavy. 
I realize hawke makes quality , but i've got to believe there is another scope out there with many of the same features but for less money!!!
I currently have an out of production hawke 4x12x50mm Ir mildot, pretty much their old base model,so any upgrade will be appreciated by my eye. 
thanks for any insight...