I've had this happen twice on mine. First time, I only had it a few weeks and was hard to pull up. I contacted Hill and they sent a partial seal kit to address this concern. I took it apart with the supplied instructions and didn't see anything wrong. I didn't replace any seals, I just cleaned and LIGHTLY lubricated during reassembly with the supplied silicone grease that came with the pump. All was well.
Then, after a year plus of use, it started doing it again. This time I disassembled completely and installed all of the supplied seals. Worked well again. I was surprised by the amount of crud and light moisture induced corrosion in base body.
This you tube video for reassembly was helpful but I couldn't find one for disassembling. I just had the watch it and reverse engineer the video.
https://youtu.be/lbncFIaKGKs