Hawks Sidewinder Vs BSA Essential

First off i know the Sidewinder is better. My question is I have the BSA Essential AR3 12x44 AO and I find its great for me, but what makes the Sidewinder worth the extra money? I have never looked thru a Sidewinder and would like to know where does the extra money come into play. Where is the Sidewinder worth the money over my BSA?

Thanks for the info
 
Better glass , better coatings on the glass so there is less reflections inside to distort the image .
Better build quality , better materials and final finish . Better recticles ( or at least better selection) Tracks better , holds zero , turrets are more repeatable . Its truly not a fair comparison. I'm not a Huge Hawke fan or anything but comparing the two is like comparing an ugly fat girl with a meth habit and questionable hygiene , and a sexy educated woman who is in to yoga and has open minded bisexual friends :)