Gamo 4x15 Scope...Backward Lens?

I purchased a cheap Gamo 4x15 scope to use with my Umarex NXG APX cheap gun. On paper they should be a match made in heaven, but not in reality. I received the scope today and something is backwards. Instead of making things look bigger and closer everything is smaller and farther away. I suspect that one of the lenses is in backward. Has anyone else heard or seen this before? I looked over the reviews on Amazon and sure enough someone else reported the same issue.

http://smile.amazon.com/gp/product/B007VSX06A?psc=1&redirect=true&ref_=oh_aui_detailpage_o01_s00
 
The response from GamoUSA is: "You're looking through the wrong end"

I never claimed to be smart, but I've also never encountered a scope that requires the viewer to look through the objective lens. In this scope looking through the other end doesn't make things farther away, but isn't really magnifying anything either. I think I'll just write this off as a learning experience.