Reading the FX post, my reflex wasn’t to be offended or see potential offense. It’s punchline seemed to poke fun- not at the disease itself or any actual effects- but at our bizarre human response (stockpiling toilet paper and bullets).
Surely one could argue this joke was a miss. But, I (absolutely) like when companies have the courage to take a swing at humor. Why does humor require courage? Because any good joke risks offense.
Taking this sentiment a step further, I really enjoy how the airgun community generally has a lighthearted culture of fun. I like how our YouTube videos often open with a joke or some dumb spoof....
If our community (or even just a vocal minority within) makes a habit of punishing companies for missed jokes or political incorrectness, those companies will certainly listen and comply. We, the consumers, are completely empowered to make this community a safe space where nobody risks offense.