AOA’s new website is up

So just my opinion, but you really want to keep people on your site. As an example:

If I search on an HW97K I get a price and a one paragraph blurb. If I want to know anymore I have to go to Pyramyd Air or some other sight. Now I know that is a poor example because of AoA and Weihrauch association, but same on Daystate, FX, etc.

I have no skin in the game. It is just that I personally only use AoA as a last price check. If you look at statistics of time spent on individual pages and overall on the website it is probably obvious in the traffic patterns.

Again!!!!! I am not criticizing to criticize. I am offering constructive advice to drive traffic and sales. If you don't like it then consider it as worth about the same amount as you paid for it ;)