I know that various folks like their tactical stuff, but it almost seems like the Air Arms buyer-type liked their beautiful wood stocks more.
Never saw much publicity regarding the tactical looking S510 models, and have noticed that Utah is seemingly trying to clear out their inventory by selling new ones at $1,299, and getting around the MAP requirements by calling them 'open box'. And this has been going on since at least the Fall of last year, and they still have inventory.