Honeycombs sun shades work okay, and they really aren't expensive. The alternative is to use museum glass. That takes a few words to explain.
Museum glass has tiny baffles (for lack of a better word) cast in as part of the glass making process. The glass is also parallel ground to make the surfaces absolutely parallel to one another. There is no glare, and you have to look within a few degrees of perpendicular to the glass, or you can't see through it. I had one on an old Leupold 24x50 target scope many years ago. I don't remember what I paid for it, but it wasn't cheap. Whether you use a honeycomb or museum glass sun shade, you do lose a little bit of brightness. But since you typically use one on a very bright day, who cares?
There is one drawback to the Hawk honeycomb sun shade—you cannot attach an additional winter on the end of it like you can with its competition. So if you use a yellow haze or neutral density filter, you have to install it before the honeycomb. So, in changing conditions, it is a bit less convenient.